Privacy Policy
Last Updated: January 2026
This Privacy Policy explains how thatlovelystuff.co.uk ("we," "us," "our," or "Company") collects, uses, discloses, and safeguards your information when you visit our website and use our services related to the BassWin casino app and affiliate offerings.
Information We Collect
We collect information in the following ways:
- Personal Information: When you sign up or interact with our site, we may collect your name, email address, and other contact details.
- Technical Data: We automatically collect your IP address, browser type, operating system, and device identifiers.
- Cookies: We use cookies and similar tracking technologies to enhance your experience and track affiliate conversions.
- Usage Data: We collect information about how you navigate our website, including pages visited, time spent, and links clicked.
How We Use Information
We use the information we collect for the following purposes:
- Conducting analytics and understanding user behaviour on our website.
- Tracking affiliate conversions and commissions related to casino referrals.
- Improving website functionality, content, and user experience.
- Sending promotional communications and updates (with your consent).
- Complying with legal and regulatory obligations.
Cookie Policy
We use the following types of cookies:
- Essential Cookies: Required for website functionality and security.
- Analytical Cookies: Help us understand how visitors use our website.
- Affiliate Tracking Cookies: Used to track referrals and affiliate commissions.
- Marketing Cookies: Used to deliver targeted content and advertisements.
You may opt out of non-essential cookies by adjusting your browser settings or clicking the cookie consent banner on our website. Please note that disabling certain cookies may affect site functionality.
Third-Party Links
Our website contains links to external casino platforms and affiliate partners, including the BassWin casino app. We are not responsible for the privacy practices of these third-party websites. We strongly encourage you to review their individual privacy policies before providing any personal information or engaging with their services. Your use of third-party sites is at your own risk and subject to their terms and conditions.
Your Rights
Under the UK General Data Protection Regulation (GDPR) and Data Protection Act 2018, you have the following rights:
- Right of Access: You may request a copy of the personal data we hold about you.
- Right to Rectification: You may request correction of inaccurate data.
- Right to Erasure: You may request deletion of your data (subject to legal obligations).
- Right to Restrict Processing: You may request we limit how we use your data.
- Right to Data Portability: You may request your data in a portable format.
- Right to Object: You may object to certain processing activities.
To exercise any of these rights, please contact us at the details provided below.
Data Retention
We retain personal information for as long as necessary to provide our services and fulfil the purposes outlined in this Privacy Policy. Affiliate tracking data is typically retained for up to 24 months to ensure accurate commission tracking. You may request deletion of your data at any time, subject to legal and contractual retention requirements.
Contact Us
If you have questions about this Privacy Policy, wish to exercise your rights, or have concerns about our data practices, please contact us at:
Email: privacy@thatlovelystuff.co.uk
We will respond to your enquiry within 30 days of receipt. If you are unsatisfied with our response, you have the right to lodge a complaint with the Information Commissioner's Office (ICO).